Why Did Strategy Sell Bitcoin? The 'Never Sell' Era Ends

Tue, 07 Jul 2026 11:03:08 +0000

Strategy sold Bitcoin for the first time at scale between June 29 and July 5, 2026, offloading 3,588 BTC for roughly $216 million under a newly disclosed “BTC Monetization Program” to fund preferred-stock dividends and rebuild its USD reserves — formally ending Michael Saylor’s long-standing “never sell” pledge.

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Why Did Strategy Sell Bitcoin? The 'Never Sell' Era Ends